Bachelor of Business Administration (BBA) in marketing is the most sought after degree because production is useless without finding a suitable market for the product.
BBA in marketing educates about the business strategies & plans that a company adopts to push its products or services in the market.
Moreover, without sound marketing strategies, no company can survive because the business market is volatile and requires excellent business skills.
A BBA in marketing is a 3 years undergraduate course comprising 6 semesters which students can pursue after passing class 12th.
Moreover, marketing is evergreen because every new product/service has to be introduced in the market with its accruing benefits for the consumer to accept it.
This requires marketers who propagate its benefits through various mediums like print, media, digital & direct marketing.
Hence BBA in marketing is the ideal choice because it is AI proof and consumers want to have a human interaction before making a purchase.
Hence, BBA in marketing can be called the career of the future when AI is rapidly disrupting careers across all domains.
Further, BBA in marketing is AI proof because it combines marketing skills and customer service. A loyal customer wants both pre and post sales support.
No company can grow without finding a suitable market for its products. All production can turn into accumulating inventory without marketers describing product benefits/features to their prospective customers.
BBA in marketing trains to promote your products in the target market so that inventory can be reduced and through customer feedback, the product can be improved further.
BBA in marketing eligibility
10+2 with 45% marks for Gen./OBC & 40% marks for SC/ST (all streams).
Students from all streams can enroll in a BBA in Marketing, as anyone can develop their business skills through this program.
Whether someone strives to excel in the domain of business, they are looking for a specialist course that can nurture in them the requisite business skills.
The BBA in marketing is the ideal course that refines business skills crucial for successfully running a business enterprise.
With E-Mobility in India on the rise, we need entrepreneurs who can create products that are sustainable & pocket friendly for the Indian consumer.
According to government sources, the Indian EV industry could grow to ₹20 lakh crore by 2030, nearly five times its current size of ₹4.5 lakh crore. This development is expected to create around 5 crore jobs in the next 5 years.
This is the opportune time to pursue BBA in marketing because India is the 3rd largest automotive market in the world, having a market size of ₹22 lakh crore. India is placed after the United States and China auto industry.
These figures show the significant potential of a BBA in Marketing, as graduates become experts in launching new products and promoting them to consumers.
BBA in Marketing Subjects
We have given below, the list of BBA in marketing subjects, including core & elective ones:
| BBA Marketing Core Subjects | BBA Marketing Elective Subjects |
| Firstly, Business Ethics, Values and Governance | Principles of Management |
| Then, Computer-Aided Management | Introduction to Operations Research |
| Moreover, International Business | Business Mathematics & Statistics |
| Then, Production and Materials Management | Moreover, Industry Relations. |
| Marketing Research | Business Economics |
| Further, E-Commerce Fundamentals | Then, Marketing Management |
| Market Research | Financial & Management Accounting |
| Moreover, Distribution Management & Logistics | Production & Material Management |
| Retail Marketing | Finally, Personnel Management |
| Moreover, Research Methodology | – |
| Business Communication | – |
| Fundamentals of Information Technology | – |
| Services Marketing | – |
| Retail Marketing | – |
| Managerial Economics | – |
| Cost and Management Accounting | – |
| Business Communication | – |
| Principles of Management | – |
| Marketing Management | – |
| Business Regulatory Framework |
A look at the subjects reveals they will make amateurs an ideal marketer provided they apply concepts in real life situation.
BBA in marketing colleges
Those striving for BBA admission in government colleges should know that they shortlist candidates through an entrance test. The most common one being CUET. Some of the prominent BBA in marketing colleges are:
| College Name | Location |
| Firstly, BBAU | Lucknow |
| Then, Harcourt Butler Technical University | Kanpur |
| Deen Dayal Upadhaya Gorakhpur University | Gorakhpur |
| Moreover, MMMUT | Gorakhpur |
| Further, CCS University | Meerut |
| Dayalbagh Educational Institute | Agra |
| Ram Manohar Lohiya Awadh University | Ayodhya |
| AMU | Aligarh |
| BU | Jhansi |
| Bhimrao Ambedkar University | Agra |
| Kamla Nehru Group of Institutions | Sultanpur |
| Finally, VBSPU | Jaunpur |
Apart from these, there are many prestigious colleges that offer BBA in marketing based on the candidate’s performance in class 12th.
Best BBA College in Meerut
One such institution is Venkateshwara Group of Institutions (VGI) in Meerut, which offers an industry oriented BBA.
The college is ideally based on NH58, that connects Delhi to Haridwar. VGI infrastructure is a world class with well-ventilated classrooms fitted with AV aids that assist in hassle free learning. The dedicated computer lab furnished with the latest PCs ensure ours students are adept at using the latest software applications.
The college mega auditorium is abuzz with regular activity, wherein industry experts throw insights about the latest happenings in the world of business & commerce.
The college strives for the holistic development of students by organizing cultural & sports programs where students take part to showcase their hidden talents.
The faculty at VGI is a perfect blend of academic & industry experts who transmit vital skills to our students.
We regularly send them on FDP to ensure they are aware of the latest in the domain of business management.
VGI strives to inculcate practical skills by sending its students on industrial visits.
Here, students gain practical insights under the watchful eyes of industry mentors who have years of industrial experience vital for skill up-gradation.
Moreover, the teaching method at VGI is student centric where apart from lecturing, students learn through lab assignments, role plays, quizzes & business games.
These methods ensure learners can express themselves, leading to the development of leadership qualities.
BBA in Marketing Salary
The average salary for BBA Marketing graduates is approximately INR 7.4 LPA, according to Payscale data.
Moreover, BBA in marketing salary depends on factors like skills, experience and the company size. MNCs pay higher compared to other companies because they have a large consumer base generating a sizeable revenue.
Some of the common job profile for BBAs are given below:
· Sales Executive
· Marketing Executive
· Market Research Analyst
· Business Development Executive
· Marketing Associate.
We have given below, the average salary that some private companies offer to BCA graduates in India:
| Top Private Hiring Companies | Job Profiles | Salary (tentative only) |
| Firstly, ICICI Bank | Relationship Manager | INR 5.3 LPA |
| Then, TCS | Business Analyst | INR 6.84 LPA |
| Moreover, Amazon | Customer Service Associate | INR 4 LPA |
| Zomato | Account Manager | INR 4.67 LPA |
| Finally, Microsoft | Operations Team Leader | INR 6.72 LPA |
BBA in Marketing Scope
Marketing has the widest scope because no sector can flourish without informing the product benefits to the customers. Hence its considered evergreen because all products/services require marketing for people to embrace them.
Every industry, from education to entertainment, requires marketing support for people to know about its products/services.
Without marketing, production is useless, because it will lead to inventory pile up.
Whether its software services, medical services or automobiles marketing is into everything because it’s the first step for bolstering revenue generation.
Without people knowing about product benefits, they will not make a buying decision.
To encourage sales, marketers highlight product benefits and create a positive buying environment.
In the age of AI, customers want to interact with a caring sale manager who makes them feel comfortable and gives them all the information they need for a smooth buying experience.
AI cannot replicate the human element crucial to effective marketing; a BBA in marketing excels here.
BBA in marketing scope is growing rapidly because they provide valuable human interaction missing while interacting with AI robots.
Given the increasing automation, people are hesitant to engage with humanoid machines, preferring human interaction.
BBA in Digital Marketing
With a huge internet penetration rate & India being the most populated country in the world, there is huge scope of BBA in digital marketing.
India’s internet penetration rate is 65.89%, with 542.53 million subscribers in urban areas and 375.66 million in rural areas. These are very encouraging figures & spur the digital market which is growing manifolds.
The digital marketing market in India was valued at approximately USD 5.15 billion in 2023.
Industry watchers expect the market to grow at a rate of 30.2% per year between 2024 and 2032, reaching about USD 55.37 billion by 2032.
The above figures suggest a robust growth for digital marketing in the country, with every sector acknowledging its significance in brand awareness.
Students with a BBA in marketing can learn advanced digital marketing skills and nurture a flourishing career in digital marketing.
With people spending considerable amount of time on social media, digital marketers present fancy graphics along with engaging content that keeps the user hooked to their content, leading to better brand management.
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